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- 24-Feb-1999
Adidas-Salomon and Burton Snowboards Receive Sporting Goods Industry Awards
- 21-Feb-1999 Ernie Els held off Tiger Woods and Ted Tryba to win the Nissan
Open. He finished with a 270 for the tournament,
which is 14 under par.
Read More... - 18-Feb-1999 adidas America has entered into a long-term sponsorship with the
United States National Rugby Team.
Read more...
- 16-Nov-1998
Adidas tightens grip on U.S. market
- adidas has sued the NCAA over the 2.25" square they are allowed
on uniforms to display their logo. adidas claims that this limitation
violates antitrust laws.
Read more...
- France wins the World Cup! Clad in their White, Blue, and Red adidas jerseys, France
upset Brazil 3-0 in the World Cup Final. Head on over to the official adidas site for the low
down and lots of great pics.
- Dave Mirra wins a X-Games medal for each stripe on his shoe. Mirra pulled in the gold
in the Vert, Doubles, and Street competitions.
Read more...- Mirra weathers aerial assault [ESPN sportZone]
- McCoy, Mirra double their fun [ESPN sportZone]
- Mirra survives wreck-filled street final [ESPN sportZone]
- Also check out some videos of Mirra linked from the stories on ESPN sportZone
- Adidas has signed a deal with the Canadian Football League to become the "Official Footwear, Practice Wear and Sport Glove" supplier. What this means is that every player
on the 8 CFL teams will be wearing adidas products next season.
Read more...- CFL and adidas join forces
- adidas Details International Plans with the NFL; First Sponsor to Support NFL/CFL Alliance
- Adidas was recently honored in the 1998 Inventor of the Year competition.
-
Anna Kournikova, the 16 year old adidas sponsored tennis phenom, lost 2-6, 6-4, 6-1 to Venus Williams in Saturday's final of the Lipton Championships.
Despite the loss, Anna will claim a 16th place ranking, which will be the first time she has ranked in the
top 20. A more indepth story regarding Anna's tournament performace can be found at ESPNET.
-
An article in the March 30, 1998 issue of Fortune magazine credits Adidas as one of the causes of Nike's
recent declining sales. Specifically the article states "Indeed, many cool-conscious youngsters have
gravitated to other brands such as Adidas (which sells sneakers at lower prices) ..."
-
Indian cricket star Sachin Tendulkar has signed a 6 year deal with adidas to endorse its products.
The deal is one of the largest ever for a cricketer. The deal reportedly includes an up front amount of 60 million rupees ($1.54 million) with bonuses for winning matches and brilliant play.
-
adidas is the official sponsor of the 1999 FIFA Women's World Cup. For the games they will introduce the
"Icon" ball. The Icon will be the first offical ball produced for Women's World Cup. Complete story can be
found at newsalert.com
- The latest adidas commercials feature Kobe Bryant of the Los Angeles Lakers and Antoine Walker of the Boston Celtics.
Bryant wears the adidas Equipment KB-8 and Walker wears the adidas Equipment Real Deal. Both of these shoes
feature the Feet You Wear outsole. The Bryant commercial was done by Leagas Delany, located in San Francisco.
- adidas recently aquired Salomon Sports. Salomon is best known for their ski equipment, but they also make hiking and snowboarding gear.
Read More...- adidas now in control of Salomon [adidas.com]
- Adidas aims to shake up sports goods market [solsnowboarding.com]
- Adidas Buys Salomon, Seeks Industry Dominance [yahoo.com]
- USA today had an article in the Life section for December 31, 1997 that stated Nike
as being Out and adidas being In. Check here is a scan of the article.
- Kobe Bryant, member of the LA Lakers and spokesman for adidas basketball products, was selected to start in this year's NBA All-Star game. He's the youngest player to start in NBA All-Star history. To read more about Kobe, check out his profile on nba.com.
- On December 4th, 1997 Adidas unveiled the Tricolore, the match ball to be used in the 98 World Cup, taking place
in France. The Tricolore is suppose to be faster and softer than current soccer balls, and, for the first time in World Cup history, the ball will contain other colors than just black and white. Check out a nice shot of the ball obtained from TSI
soccer's page here.
Read more...- World Cup Ball HIstory [adidas.com]
- Innovative Tricolore unveiled as official ball [ESPN sportZone]
- Adidas has struck a deal with the New York Yankees. Yankee stadium is now sporting the stripes. Everyone from Steinbrenner to the grounds crew workers are now wearing adidas.
Read more...- Adidas: Three Stripes, You're Out at the Old Ball Game [ESPN sportZone]
- Adidas puts its trademark on Yankee Stadium [techserver.com]
- Steinbrenner sues over adidas deal [USA Today]
